Consistency is the key to great results. You cannot show up once a month on a platform and expect to build thought leadership on that platform.
Visibility takes time and effort. You have to show up consistently to make any meaningful impact.
Remember you are not the only one who knows what you know.
Have you never wondered why some people who seem not to know as much as you do about a topic still have a large audience whether on Instagram, on youtube, Facebook, on their blog? It\\\’s because they put in the work consistently.
Baking one cake isn\\\’t what makes you a baker. Instead it is baking and distributing cakes, cookies, pies consistently. The same way posting on your chosen content platforms once a month wouldn\\\’t get you known and visible even if you are the most knowledgeable and experienced person in that area.