Freelance Digital Marleting Director

I offer Strategic oversight over Digital marketing and product management needs of organisations, smes and startups.

In the fast-paced digital world, it is increasingly important for all businesses to have foolproof product and marketing strategies. However, SMEs and startups struggle with being able to find the right digital business development leader within their limited budget.

This is where I come in!

With over 17 years of combined experience in customer service, sales, financial services, digital marketing, digital product management, and entrepreneurship, I bring a wealth of knowledge and expertise to any small and growing business in terms of digital transformation, marketing, and product development.

Think of me as the digital director you need but thought you couldn’t afford!

My Services

Every business, however small, needs to take advantage of the enormous benefits that the digital revolution provides. This can be harnessing the power of digital and AI to set up and improve business processes, create digital products and services, improve Customer service and interaction and so much more.   

Digital Business Transformation Strategy

A digital business transformation strategy is all about updating your company’s way of doing things to fit in with the digital world. It means finding new ways to work smarter using digital tools and technology. This might involve things like switching to online systems, training your staff in digital skills, and changing how your company sells its products or services to keep up with the times. Ultimately, it’s about making sure your business stays relevant and competitive in today’s digital market.

Digital Marketing Strategy

Digital marketing strategy involves using tools like social media, email, and websites to reach your audience and promote your products or services effectively.
This typically includes elements such as market research, audience segmentation, competitor analysis, setting measurable goals, selecting appropriate digital platforms, creating engaging content, optimizing for search engines, implementing paid advertising campaigns, and continuously monitoring and refining the strategy based on performance metrics and analytics.

Digital campaign strategy

A digital marketing campaign strategy is as a detailed plan for promoting something specific online, like a product or service. It involves deciding the target audience, the message to be sent, and which digital channels to be used to reach the audience. It also includes, the creation and execution of specific activities, like social media posts, email newsletters, or online ads, to achieve the marketing goals.

Digital Product Strategy

A digital product strategy is like a blueprint for creating and improving a product that exists primarily in digital form, such as software, apps, an ecommerce platform, or online services. It involves defining the product’s purpose, identifying the target audience, understanding their needs and preferences, and outlining how the product will meet those needs effectively. This strategy also includes considerations like user experience design, feature prioritization, pricing, distribution channels, and ongoing iteration based on feedback and market trends. Essentially, it’s about planning how to develop, launch, and evolve a successful digital product.

How Does This Work?

Hire me for 1, 2, 4, or 8 hours weekly. This way you get to work with a digital director without having to pay for one full time. That’s not all, as your freelance digital director, you are not obliged to pay pensions and taxes on my behalf. That’s all on me! One less head to worry about!