Marketing strategy 101

In my last post, I talked about having goals and a digital marketing strategy. If you haven’t read it, head on over here to do so.

In this post, you’ll learn what you need to do to set up a digital marketing strategy for your business.

And if you are thinking hey, Bunmi, all of this doesn’t mean much to me, can you help? Please drop a comment here or on my social media platforms, or send me an email through the contact page and we’ll take it from there.


Define your target audience: Determine who your target customers are and what their needs and pain points are.

Conduct market research: Research your competitors and industry to understand the current market trends and identify opportunities for growth.

Set clear goals and objectives: Determine what you want to achieve through your marketing efforts, such as increasing website traffic, generating leads, or boosting sales.

Develop a unique value proposition: Create a clear and compelling message that communicates the unique value your products or services offer.

Choose the right channels: Decide on the channels you will use to reach your target audience, such as social media, email marketing, content marketing, or paid advertising.

Create a content marketing strategy: Develop a plan for creating and distributing valuable and relevant content that will attract and engage your target audience.

Invest in SEO: Optimize your website for search engines to improve visibility and drive organic traffic.

Measure and analyze: Use analytics tools to measure the effectiveness of your marketing efforts and make data-driven decisions to improve your strategy.

Continuously improve and adapt: Continuously review your marketing strategy and make adjustments as needed to ensure that it is aligned with your business goals and the evolving needs of your target audience.

It is important to note that a well-rounded marketing strategy should consider all the different channels available, and tailor it to the specific audience and product or service, with the right mix of channels that will generate the most results.



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