I’m not being evil or pessimistic, but we all know that if you fail to plan, then you are definitely planning to fail.
One of the very first things you need to do in planning your digital marketing strategy for the coming year, is to carry out a digital marketing audit.
What did we do in 2022?
How did those work out for us?
Why did they work/fail?
What external and internal factors contributed to their successes/failures?
What are our competitors not doing that we can champion?
What are our competitors doing that we can do better?
How are our customer’s needs shifting?
What are the resources available at our disposal?
Asking and answering these questions will help you come up with a SWOT analysis that will in turn help you create SMART marketing objectives to make you the cynosure of all eyes & clicks in 2023.
If you or anyone you know runs a business and needs help with a digital marketing strategy, please send me a message here and we will take it from there.
Have a very merry Christmas.